How Synoptic Data replaced hand-drafted support replies and manual account research with four Claude-powered agents
Four agents draft replies, research accounts, watch the pipeline and find leads. Nothing is sent until a person approves it.
~70%
Less manual effort generating leads
~80%
Ticket drafts usable as-is, as observed by Synoptic's CEO
~200 hours
Manual work saved each year by a single agent
4
Agents live in production across three teams
Client
Synoptic Data, PBC
Industry
Weather & Environmental Data / Support, Sales & Marketing Operations
Built on
Claude API with Claude Opus
Status
Live in production
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Book a working sessionThe Challenge
Synoptic Data aggregates real-time observations from more than 170,000 weather stations across 320+ sources. Government, energy, aviation and other customers use that data through the Synoptic Weather API and Data Viewer. The team behind the platform is lean, and it carried heavy manual work across Support, Sales and Marketing.
Support replies drafted from scratch
Every Zoho Desk ticket needed a reply written by hand before it could go out.
Account research done by hand
Sales researched each account manually before every meeting.
Stalled deals slipped by unnoticed
A deal that went quiet in the Zoho CRM pipeline could sit without anyone flagging it.
Prospecting was entirely manual
Marketing and Sales sourced, qualified and de-duplicated every lead themselves.
What Attri Built
Attri built Attri Agents, a human-in-the-loop multi-agent platform on Claude. Four agents are live in production, used by Support, Sales and Marketing. Each one drafts, researches or flags, then waits for a person to approve before anything is sent.
Ticket Response Agent
Drafts a reply to each Zoho Desk ticket for a support rep to review and send.
CRM Health Monitor
Scans the Zoho CRM pipeline every week so stalled deals surface.
Lead Generation Agent
Sources and qualifies prospects with Apollo data, removes duplicates and adds them to Zoho CRM.
Meeting Prep / Account Research Agent
Prepares a brief on the account before each sales meeting.
Built on Claude
Claude Opus via the Claude API
Claude Opus handles the drafting, pipeline reviews, lead checks and meeting briefs. The agents call it directly through the API rather than through a cloud provider.
Zoho's official MCP server
Zoho CRM and Zoho Desk connect through Zoho’s official Model Context Protocol (MCP) server. The agents also connect to Google Workspace, and to Apollo for lead data.
Review dashboard and run logs
The review dashboard is the approval step between the agents and anything that is sent. Per-run logs show what each agent did.
Also in the deployment
Claude Code and Claude Team seats.
Connected systems
Zoho connects through its official MCP server.
- Zoho Desk
- Zoho CRM
- Google Workspace
- Apollo (lead data)
- read
Attri Agents
on Claude Opus via the Claude API
- Ticket Response
- CRM Health Monitor
- Lead Generation
- Meeting Prep / Account Research
- draft
Review dashboard
A Synoptic team member reviews and approves.
- approved
Only approved work is sent
Run logs
Decisions and actions logged per run.
The review dashboard is the approval step between the agents and anything that is sent.
Works with your existing tools
The Outcome
| Metric | Before | Now |
|---|---|---|
| Support replies | Every Zoho Desk reply drafted by hand | The agent drafts each reply; about 80% are usable as-is, as observed by Synoptic's CEO |
| Pipeline health | Stalled deals could sit unnoticed | A weekly scan surfaces them |
| Lead generation | Prospects sourced, qualified and de-duplicated by hand | About 70% less manual effort, with Apollo data flowing into Zoho CRM |
| Meeting prep | Manual account research before each meeting | A brief is ready before the meeting |
Support starts from a drafted reply instead of a blank page; about 80% are usable as-is.
Sales gets a brief before each meeting and a weekly view of stalled deals.
One agent alone saves about 200 manual hours a year.
Nothing is sent without a person's approval.
Figures are approximate.
Why It Worked
Draft, never auto-send
Agents prepare the work; nothing is sent until a person approves it.
Work shows up in familiar tools
The agents draft Zoho Desk replies and add leads to Zoho CRM, tools the team already uses.
One platform for three teams
The four agents share one review dashboard and one set of run logs across Support, Sales and Marketing.
Every run is logged
Per-run logs record each agent's decisions and actions, so the team can see what every agent did.
Security & Compliance
Ready to Put Agents to Work Across Support, Sales and Marketing?
See how Attri builds Claude-powered agents that draft, research and prospect, with a person approving the work before anything is sent.