Ship on-shelf faster. Every claim substantiated, every label defensible.
Attri builds and governs AI for consumer brands and manufacturers. Product content, marketing claims, and demand forecasts move in minutes, each one checked against your brand rules and regulatory guardrails, and logged.
Your team ships thousands of SKUs
and claims, and each one carries risk.
Product content, retailer syndication, marketing claims, and demand plans are slow, manual, and duplicated across PIM, ERP, and a dozen retailer portals. Meanwhile a single unsubstantiated clean, sustainable, or clinically proven claim can trigger an FTC action or a retailer chargeback.
Harvard Business Review (Christensen, 2005)
~30,000
New consumer products launched a year, with over 90% of them failing.
IHL Group (2025)
$1.77T
Lost to out-of-stocks and overstock every year, 6.5% of global retail sales.
Syndigo, State of Product Content (2024)
83%
Abandon a site when the product content they need is incomplete.
US FTC (2022), Penalty Offense Authority
$5.5M
FTC penalty against Kohl’s and Walmart for unsubstantiated bamboo and eco claims.
Purpose-built CPG agents, brand-safe and substantiated by design.
We start with one high-friction workflow and ship a governed agent for it, then expand. Each one enforces your brand rules and substantiates every claim, with a logged trail from day one.
Content & syndication
Generates listings from your PIM and reformats them to each retailer's spec, keeping every channel in sync.
Claims substantiation
Checks every claim against your evidence library and FDA/FTC guidance, and builds the trail behind it.
Demand & trade promotion
Blends POS, shipments, and promo calendars into SKU-level forecasts, and measures lift on trade spend.
Consumer care & reviews
Triages and drafts brand-safe responses, and escalates any adverse-event or safety mention.
Supplier & spec compliance
Reads supplier documents against your standards and FSMA / labeling requirements, and flags gaps.
The AI your brand, legal, and quality teams all sign off on.
Every claim the AI drafts is checked against your evidence library and the relevant FDA and FTC rules. Brand and tone rules are enforced before anything publishes, and every input, source, and output is logged. So when legal, a retailer, or a regulator asks where a claim came from, you have the source.
FTC / Green Guides
Claim-substantiation trail
FDA labeling & FSMA
Evidence on demand
Consumer data (GDPR / CCPA)
Self-hosted, never trains a shared model
Retailer compliance (GS1 / EDI)
Human-in-the-loop
See a catalog of new-SKU content shipped in a day.
A mid-market consumer brand replaced a manual, multi-tool content-and-claims process with a governed agent, publishing new-SKU content across retailers in hours instead of weeks, with every claim traced to its evidence.
Hours
To publish new-SKU content across retailers.
Every claim
Sourced, substantiated, and logged.
Weeks
To a governed, in-production agent.
Questions, answered.
Can't find what you're looking for? Book a consultation.
No. It runs in an isolated, self-hosted environment and never trains a shared model. Every access is logged.
Bring us your most painful content, claims, or forecasting workflow.
In one working session we will map the workflow, score the opportunity, and show you exactly how we would build it, brand-safe and substantiated. You leave with a prioritized plan, whether or not you work with us.